i’m shocked at how few leaders share themselves online

why don’t you want to create content online? have a listen to the sound bite 👆

commenting is also sharing a bit of yourself, i’d love to know what type of content you like to post

more on aaron’s thoughts

there is a shockingly small number of leaders who post, even when they know would be hugely beneficial to their teams, their careers and their companies.

i believe for all the companies out there, but especially SaaS companies, the biggest missed opportunity marketing not putting your key people (whether CEO, cofounder, or natural leaders) out there online as ‘real people’, not just talking heads repeating the corporate messaging.  

that is: real people sharing real ideas and feelings about their work, working with customers, and how they juggle it with the rest of their lives.

so: why don't more b2b leaders post on social media?  

you can't say “I'm too busy.”  because you can pull up Instagram and in 15 seconds post something.  

the real reason leaders aren't posting content: fear, uncertainty and doubt.  

what am I going to say?  how do i look?  what are customers or my execs gonna think? will anyone care? 

how do i know?  what, you think i don’t feel those things too?  i did, i still do. but i post anyway. because i know it will help me, my business and a reader.

🙄

air

there are two choices: a) eat pancake with kids, b) or market yourself? i know what i’d pick